4 Tips For Attracting Your First ‘Dream Client’ By The End Of The Workweek

Every solopreneur and freelancer has their dreams of working with the perfect client. You know, the people who pay top rate for your services while still being easy to work with? A lot of entrepreneurs think that this perfect match is just that — a dream. Something that is a long ways off, if it is achievable at all.

Well, I’m about to play the role of your fairy godmother and grant your wish. Because you can attract your dream clients — and better yet, if you implement these tips now, you might just start landing them by the end of the workweek.

Build Out A Solid ‘Dream Client’ Persona To Work From

Before you can land a dream client, you first need to define who your dream client is. Who are they? What do they do? What are their pain points?

Depending on your business, you could have wildly different answers to these questions. Some solopreneurs will be set up to resolve issues for big name-brand corporations. Others will thrive by tackling everyday concerns for small companies.

My good friend and associate James Heaton, Lead Strategist and Creative Director for the Tronvig Group, has taught me another important lesson about defining your dream client. Your core values — the convictions that help define what you want your brand to become — are key to how you resonate with your dream client. Your dream clients are the ones who buy in to your mission, and share similar values and goals.

When you know who your dream clients are and what they value, you will be able to talk to them in a way that gets them to perk up and pay attention to you.

Look For Small, Yet Effective Ways To Engage Your Prospects

After you’ve defined who your dream client is, it’s time to reach out. In your early stages, this means that more often than not, you’ll be doing a cold phone call or email outreach. Granted, given social media’s reach, a direct message could also work.

Regardless of how you do it, make contact.

I recently had a great phone conversation about this with Robb Gilbear, founder of Growth Habit. After all, a lot of us have a tendency to ignore cold calls — but this doesn’t make your task impossible.

“If you’ve accurately defined your dream clients and truly understand them, you can create messaging and content that excites them,” he explained. “You know the outcomes they want, their worries and even their fears. As a result, when you reach out, you can speak in a clear way that almost feels like you’re inside their mind. They’ll see your content or hear your message and realize it is for someone just like them.”

With quality content to back up your outreach efforts, you will create a community of warm leads who are likely to convert.

Seal The Deal

Regardless of how you make first contact with a potential dream client, you have to essentially “wine ’em and dine ’em” as you work to seal the deal. They may be willing to engage with you because you seem to speak to their needs, but now, you have to start proving that you can deliver.

This actually begins before you complete the on-boarding process. You will put your dream clients at ease by demonstrating professionalism, organization and unrivaled skill while introducing them to your services. Clear, confident responses to their questions and concerns will alleviate doubts and potential roadblocks to conversion.

Above all else, you should let it be known that their business means a great deal to you. We all instinctively want to feel valued. When you demonstrate in these early stages that you will put these dream clients first, they will feel far more confident about moving forward with you.

Work Actively On The Relationship (By First Exceeding Expectations)

Building a relationship with a dream client is kind of like dating (just without the romance). It’s not just about the first impression. If you want this thing to last, you have to continue nurturing the relationship and giving it the attention and care it deserves.

Once you’ve landed a dream client, you need to go above and beyond the call of duty in catering to their needs. If they’re not satisfied, you shouldn’t be, either. You want them to fall in love with your services and stick with you for the long haul.

Exceeding expectations won’t just help you retain that initial dream client. Soon, that first dream client will start referring others to you. These referrals are likely to be dream clients themselves, and with a positive referral to back them up, the process for on-boarding and gaining new clients will become easier and easier.

Creating a strong referral cycle with your dream clients will allow you to eventually pick and choose who you work with, so your job will be more profitable and enjoyable than ever.

Time To Make Your Dreams Come True

Landing and retaining dream, ideal clients is a process.

It requires a fair amount of prep work. And of course, it requires that you continue to deliver top-rate results for each dream client that you bring onboard.

The thing is, though, if you’re truly passionate about your business, you should already be dedicated to providing the best possible results time after time. Now, it’s up to you to start attracting those dream clients and showing them what you’re made of.

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