Sign up for the 30-day free Amazon Prime trial to make the most of Prime Day discounts, or see our guide on how to sign up for Amazon Prime if it’s your first time. See our full guide to Prime Day and how to find the best deals.

Amazon has already launched a few Early Prime Day deals on its own products and from other brands to drum up excitement ahead of its sale. We’ve listed key deals below, including upcoming early deals (you can see all Amazon Early Deals here):

Early Prime Day deals on Amazon products:

Early Prime Day deals from other brands 

Upcoming Early Prime Day deals

  • Kindle Unlimited – 3 months free for new customers starting 1 October. Ends 14 October
  • Kindle Books – Prime members who spend £15 on Kindle e-books between 1-12 October can get a £5 credit to spend on any eligible Kindle e-book within 30 days.
  • Amazon First Reads – Prime members can get early access to two new Kindle books for free in October

Shoppers can access all Prime Day deals on Amazon’s dedicated page when the day arrives. In the meantime, check out our full guide to Amazon Prime, including everything you need to know on pricing, benefits, and the free trial.

We’ll also be tracking the best Prime Day Apple deals over at our sister site Macworld UK.