Apple wants to put humanity at the center of augmented reality and prepares for big news

Apple wants to put humanity at the center of augmented reality and prepares for big news

Apple has been working on much-hyped augmented reality (AR) glasses for years, but a simpler and equally impressive project for a mixed reality (AR and VR) headset is expected in the coming months, Tim Ku said. Gram is excited about the possibilities. Technology.

In an interview with the US “China Daily”, the reporter mentioned that Chinese consumers are excited about augmented reality and virtual reality, but some people are not satisfied with the products currently available – Tim Cook nodded in agreement in the video.

When asked what determines AR products’ popularity with consumers, Cook emphasized that he’s “very excited about augmented reality” and that putting humans at the center of the technology is a big differentiator.

Tim Cook believes in the potential of augmented reality and has demanded attention to what Apple has to offer (Image: Reproduction/Apple)

“The most critical thing for any technology, including augmented reality, is to put humanity at the center of it,” Cook said. “this is us [na Apple] We focus every day. For example, we currently have over 14,000 ARKit apps on the App Store that provide AR experiences to millions of people around the world. “

“While we’re still in the early stages of how this technology evolves, I couldn’t be more excited about the opportunities we see in this space,” said Apple’s CEO.

Cook ended the interview with an important word: “Stay tuned, you’ll see what we have to offer.”

Apple AR/VR headsets coming soon

Apple’s first AR/VR headset is expected to launch in the coming months (Credit: Reproduction/Ian Zelbo)

In recent months and weeks, we’ve seen common leaks associated with Apple’s first mixed reality headset, which is expected to feature a minimalist and futuristic design with a headband, high-resolution screen and two an adapted Apple Silicon processor.

The device must fuse augmented and virtual reality with the help of numerous LiDAR cameras and sensors to recognize the real world and accurately project virtual elements.

Apple currently has a slew of virtual reality apps, and the company focused on AR development during WWDC, its annual developer-focused conference.

AR glasses still exist in 2024

Apple has also developed augmented reality glasses with traditional designs (Image: Playback/EverythingApplePro)

In addition to the mixed reality headsets expected to launch in late 2022 to early 2023, Apple is also preparing to launch augmented reality glasses in 2024, capable of adopting a more traditional design to fit the gadgets we use.

Both products are poised to be Apple’s biggest innovation since the first iPhone in 2007, and analysts believe AR glasses should surpass iPhone penetration within a decade.

Source: China Daily USA, via Cesar Berardini

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