ArcelorMittal is investing BRL 1.2 million in a technology project for the business-focused steel industry on Metaverse.

ArcelorMittal is investing BRL 1.2 million in a technology project for the business-focused steel industry on Metaverse.

With Metaverse increasingly growing in the international trading market, steel company ArcelorMittal is now looking to innovate in the segment and develop a technology project to do business in this sector.
Photo: Publicity / ArcelorMittal

With Metaverse increasingly growing in the international trading market, steel company ArcelorMittal is now looking to innovate in the segment and develop a technology project to do business in this sector.

As of Tuesday, June 21, ArcelorMittal is looking to bring more technology to its retail and production line and is investing in a new Metaverse project. The initiative will be carried out with the Link School of Business and will have a total investment of R $ 1.2 million to promote new innovations in the steel industry, implementing this technology in the company’s business chain.

The term Metaverse has become increasingly popular in recent years and is just one type of virtual world that seeks to replicate reality through digital devices, in which businesses and individuals can conduct business exchanges with technology in every moment.

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Thus, many companies around the world have focused on developing projects for this virtual world, with a focus on expanding their presence in today’s technology market.

In this way, the steel company ArcelorMittal could not be left behind and announced its new technology project aimed at business in Metaverse. The company is one of the largest in Brazil and in the world in steel production and is now looking to strengthen its presence in the national market as a leader in technology and innovation.

Therefore, the company has entered into a collaboration with the Link School of Business, the first high school of entrepreneurship in Brazil, which will work with the steel company in Metaverso in the coming months.

The project, which will be developed between the University of Entrepreneurship in Brazil and the steel industry company, aims to bring Metaverse technology to ArcelorMittal’s business and enable strong growth in the coming years.

Thus, the initial investment that the company will make will be R $ 1.2 million, with a focus on acquiring the necessary equipment and training of project employees. In this way, ArcelorMittal’s product marketing chain will become more and more technological and efficient.

Metaverso’s business project team will have technology-specific training and focus on expanding the company’s business.

Although it is one of the largest in the world, the steel industry is still slightly behind other sectors of the international market and, as a result, many companies seek to focus on technology such as their main ally today.

Thus, the leaders Monica Evangelista, from the accelerator Link School of Business, Paula Harraca, Director of Strategy, Innovation and Transformation of ArcelorMittal LATAM and Mineração Brasil Business, and Sofia Trombetta, Director of People, Health and Welfare at ArcelorMittal, discussed together. , proposals for the company’s Metaverse project.

And, at the end of the search for the best alternatives for the ArcelorMittal business project, a team of six people was developed, two of whom were company professionals and four Link students.

This team of collaborators will have a high level of training focused on Metaverse and business in this virtual world in Brazil and the USA, in addition to mentoring and support from Link, ArcelorMittal and Açolab, the innovation lab. open from the steel producer.

The beginning of ArcelorMittal’s collaboration with Link School of Business began in 2021, and now the steel company is focusing on bringing even more innovation and pioneering spirit to its company, with the goal of expanding its reach. its presence in the international market over the coming years with the new partnership.

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