Bots will be vital for the expansion of metacommerce

Bots will be vital for the expansion of metacommerce


June 9, 2022 – 10 am

Bots will be vital for the expansion of metacommerce

Robots and influencers, in the form of avatars, will fully support brands and consumers in this new journey, facilitating from search to after-sales, through payment (Credit: Shutterstock)

While much is said and little is known about the metaverse, it is important to emphasize that its potential for applications is gigantic, extrapolating well-known opportunities in the entertainment and entertainment segments (games, entertainment, tourism, etc.). . The business possibilities in this new environment are endless, with e-commerce being one of the most promising. Business transactions will be revolutionized when the metaverse is robustly structured and accessible to millions of people.

With the advent of 5G (and all the speed, quality, and reliability that will lead to data transmission), the web will reach phase 3.0, allowing for increasingly realistic, personalized, and secure virtual experiences. from the blockchain). This scenario will lead to the expansion of the so-called metacommerce (fusion of metaverse and e-commerce), in which features such as AI, VR, AR and bots, in general, will provide the consumer with a journey very identified with their needs. , preferences and expectations.

In practice, this means that we will be able to carry out a business transaction virtually in a very authentic, humane way and with immense control over this process. It will be possible to “really” try on a pair of pants, discover a property or try on a car without leaving home, without using different profiles and without filling out endless shapes. In metacommerce, the market will no longer be a buying and selling platform to become an immersive experience in the product universe. We will visit a store, a supermarket or a dealership, as we do in reality, by hearing, looking, hearing and touching everything that makes up the environment.

The trade in digital assets, non-fungible tokens (NFTs), is also expected to boom in the metaverse, as both are essentially virtual. NFTs involve transactions with real or digital currency, and apply to an incredible range of products, from club membership cards to souvenirs from an exhibition. Also, anyone who buys a song or a digital work of art, for example, can be sure that the item is not at risk of being stolen, reproduced or falsified, thanks to the security technology involved in non-fungible tokens. .

Robots and influencers, in the form of avatars, will give full support to brands and consumers in this new journey, facilitating from search to after-sales, through payment. They can clarify doubts, anticipate problems, make suggestions and exploit their prior knowledge of the buyer (without exposing our privacy). Bots will be even more fundamental to increase accessibility through voice, video, among others, which aim to serve both people with some kind of disability and immigrants who have difficulty with the local language.

This great new world is for companies of all sizes and industries. The sooner they invest in innovation and improve customer relationships, the more prepared they will be to move forward and thrive in metacommerce.

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