Cadillac Is Upgrading The Standard Road Trip To First Class

During the early years of American automotive history, it was common that manufacturers drove their newest model cars across the country as part of a mass marketing campaign. These were the days prior to TV and Internet advertising when the show took place on the open road.

Cadillac was among one of the earliest car makers, starting its company from the remnants of The Henry Ford Company in 1902. Engineer Henry M. Leland convinced Ford’s financial backers to invest in his single cylinder two-seat horseless carriage design, and soon after, Cadillac was born. 

One hundred and eighteen years later, as a pandemic fills air travel with doubt, it is the road trip, once again, that revs the engines of the immutable traveler, causing him/her to keep the adventures on the ground. In response, Cadillac’s Marketing Manager for the XT4 and XT5, Kristin Lewis, has suggested some destinations that highlight the features of the automobile that would upgrade the standard road trip to something unique.

“Cadillac crossovers and sedans provide drivers and passengers with innovative features that turn any drive into a luxury experience,” stated Lewis, “from connectivity features such as built-in 4G LTE to lumbar massage chairs that provide endless comfort and relaxation, Cadillac vehicles are made to not only take you where you want to go, but ensure that you truly enjoy the ride as well.”

Road trip destinations:

Ocean Drive, Newport, Rhode Island – Cadillac’s Sound Optimization strategy in the CT5 allows the driver to curate vehicle noises, and even engine sounds can be quieted to hear the crashing waves while touring the coastal Ocean Drive in Newport. This historic drive became a much desired retreat area around 1850 when wealthy New Yorkers sought a summer neighborhood, and Newport’s cool on-shore breezes and scenic Ten Mile Drive spoke to the tastes of the well-to-do.

Blue Ridge Parkway, Carolinas and Virginia – The Blue Ridge Parkway in the Carolinas and Virginia winds through the Great Smoky Mountains and Shenandoah national parks. Under the beautiful forest canopy and even in the most secluded destinations, 4G LTE Wi-fi and wireless charging systems within Cadillac crossovers and sedans allow the driver to stay connected.

Grand Canyon National Park – This is the crown jewel of road trips, the ideal spot for turning camping into “glamping.” The South Rim, on the Arizona side of the canyon, is the most popular destination for sightseers. The North Rim on the Utah side is more challenging and must be accessed by road. Therefore, the comfort of the Cadillac XT4 and CT5 with lumbar massage seats will keep driver and passengers feeling rejuvenated during the ride. Designed with leg room in mind, the length of the CT5 means no one takes a backseat to the suitcase. Increased trunk space in Cadillac crossovers are perfect for packing all things glamping and tailgating.

17-Mile Drive, Pebble Beach, California – First debuted in 1881, 17-mile Drive was first traversed by vehicles vastly different than those seen today. Cadillac’s enhanced engine sounds roar through the twists and turns that trail the surf-beaten cliffs of 17-Mile Drive in California.

Cadillac has always cared about giving its customers and potential customers a glimpse at the possible surroundings America is so blessed to bestow. When our country saw the landscape change due to Covid-19, Cadillac engineers, designers and product developers, among so many more employees shifted from building cars to building, refining and fabricating medical supplies like face shields, aerosol boxes and PPE. 

Reflecting upon this, Kristin Lewis responded, “‘Normal’ will look different for a lot of people but Cadillac – and GM as a whole, will always take the health and safety of our colleagues and customers very seriously.” Thus, the road trip is a safer way to travel and a sure way to be surrounded with luxury.

Cadillac Live

Live is a digital showroom combining the convenience of the digital environment with the all-important element of human interaction when paired with a real, human agent, transforming the way shoppers use technology. Now available in all 50 states, Live offers dynamic views of Cadillac’s full vehicle lineup while also offering a way for shoppers to learn more about them in detail through one-on-one video conversations with product specialists across any mobile or desktop device.

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