Campbell’s Talks Turkey With Skittish Home Cooks, Offers Thanksgiving Dinner Insurance

The Campbell

CPB
Soup Company is taking the guesswork out of Turkey Day with “Thanksgiving insurance” and what it calls foolproof recipes for old standbys such as green beans casserole made with cream of mushroom soup. With more restaurants closed or operating at a fraction of their capacity due to COVID-19, many consumers this year hosting their first Thanksgiving.

Campbell’s is offering some peace of mind to anxious cooks. The soup giant can’t help with every culinary mishap – burned dinner rolls and and overcooked turkey are on you – but Campbell’s will replace any side dishes from its menu that go awry.

The backup dishes will be prepared by ghost kitchens, a phenomenon where chefs or other food makers take up occupancy in unleased retail space, making meals, which are delivered to consumers, often by a third party. It’s a concept that’s flourished in recent months, fueled by the coronavirus pandemic and glut of available real estate in malls and shopping thoroughfares. 

Campbell’s will rescue home cooks in Manhattan on Thanksgiving Day, between 12 p.m. and 5 p.m. Shoppers who purchased Campbell’s products via Instacart can visit DinnerInsurance.com for easy side dish recipes and to register for Dinner Insurance and receive information on submitting a claim should a side dish go awry. If a recipe doesn’t turn out as planned, a claim can be filed by uploading a photo of the failed dish, and a gourmet replacement will be delivered to your door.

According to the Campbell Soup Company, there will be a lot of stress in kitchens across America as 54% of consumers will celebrate Thanksgiving with fewer guests than a typical year. More than half of consumers would normally celebrate the holiday with relatives, compared to 34% this year.

About three quarters, or 77% of consumers surveyed by Campbell’s cited mashed potatoes as one of their top three favorite Thanksgiving side dishes, followed by stuffing (63%), macaroni & cheese (61%) and the aforementioned green bean casserole (36%), the soup giant said. A majority (80%) of consumers use online grocery shopping services and nearly a quarter plan to use them more than last year for Thanksgiving shopping in 2020.

In addition to the green bean casserole, other Campbell’s no-fail side dish recipes include, Pepperidge Farm Savory Stuffing, Swanson Double Stock Mashed Potatoes and Pepperidge Farm baked brie.

Campbell’s isn’t the only food company offering protection to assuage wary cooks. Whole Foods

WFM
 on Tuesday said it’s partnering with Progressive Insurance

PGR
to “insure” consumers’ birds by giving away $35 Whole Foods Market gift cards.

Shoppers who buy a Whole Foods Market brand turkey in a store or online between November 11 and November 22 will be eligible for coverage” through the Turkey Protection Plan. If a turkey mishap occurs on November 26 or November 26, you can fill out a claim at TurkeyProtectionPlan.com. The first 1,000 bad cooks will receive a $35 gift card.

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