Cannes enters the metaverse era to reach young audiences |  Pop & Art

Cannes enters the metaverse era to reach young audiences | Pop & Art

The metaverse and its ramifications are the subject of two French magazines this week. While “L’Obs” explores the entry of the iconic Cannes Film Festival into this “new world”, “Le Point” interviews the “king” of the metaverse, Andrew Bosworth, head of technology at Meta – the company that controls Facebook, Instagram and Whatsapp – which aims to convert 1 billion people into its parallel world by 2030.

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This year, the Cannes Film Festival is opening up to new technologies, alongside its new partner in this 75th edition, the online media Brut.

“The film world is determined to jump on the moving metaverse train,” writes L’Obs. With Brut Media as a new partner, the festival has the ambition to integrate the “Fortnite” gaming phenomenon, but is also turning to NFT.

  • Find out which are the 21 films in contention for the Palme d’Or
  • Which is the metaverse, promoted by Mark Zuckerberg as the future of Facebook

The 75th Cannes Film Festival kicks off this Tuesday (17) – Photo: LOIC VENANCE / AFP

Among the novelties of this year’s festival is also a partnership with Youtube, the reinvention of Cannes in the media thanks to social networks and the entry into the world of video games.

The universe of “Fortnite”, one of the most popular video games in the world developed by the American company Epic Games, had already received virtual shows from artists such as Ariana Grande or Travis Scott, which have raised more than 12 million spectators.

This time it’s the world of cinema that the video game seeks to recreate. In the virtual environment, with palm trees, white tents and the iconic Palais des Festivals, everything seems to share the cinematic event of the year with the players of the world.

  • “Fortnite” hosts its first art show with American Kaws
  • The competition in Cannes becomes fiercer with the entry of two winners of the Palme d’Or

With more than 350 million players in 2020, according to statistics portal Statistathe phenomenon is one of the best ways to reach the privileged goal of this edition: young people.

The French studio Vysena, specializing in the development of Fortnite Creative experiences since April 2021, has taken on the task of recreating the Palais des Festivals and its surroundings in the metaverse of the game.

This isn’t the team’s first gambit on the realistic model, as many of its members have already been involved in rebuilding an event centered on Martin Luther King’s famous speech: “I Have a Dream.”

Convert 1 billion terrestrials to metaverse

Le Point magazine talks to the “king” of the metaverse, Andrew Bosworth, the head of Meta technology. A former Artificial Intelligence professor under Mark Zuckerberg, also a Harvard graduate, Bosworth recently took the position.

It is the axis of this immersive world that is behind the change of the name of Facebook to Meta and constitutes the most risky bet for the social network since its creation, in 2004.

Andrew Bosworth is the head of technology for Meta, the company’s Facebook, Instagram and WhatsApp company.

Mark Zuckerberg aims to convert 1 billion terrestrial humans into its parallel world by 2030 and that ambition has already cost them $ 13 billion, Reuters reports.

While Facebook’s revenue tends to stagnate, Andrew Bosworth says he’s preparing for the “post-cellular era” in which people access the web through accessories ranging from CTRL-Labs-like connected bracelets to Ray glasses -Ban Stories, which allow access to the network. share live-captured videos on social media via the Oculus Quest virtual reality headset.

The fan of “Star Trek” who knew how the architect of Facebook’s news will be judged on the success of this metaverse revolution.

In December 2021, the social virtual reality platform Horizon Worlds was launched in the United States and Canada by Meta. And, a few days ago, Zuckerberg made a preview of the Cambria project, which will facilitate access to this parallel world: a helmet that, combined with new software, allows users to pick up virtual objects by squeezing and I know you say or see a gym. Trainer appeared in front of them, front able to take into account the movements of legs and arms.

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