The founder of Epic has reason to be optimistic about the metaverse, as the Fortnite game, developed by his company, has rapidly evolved from a popular multiplayer to an online space where people socialize and big names in world of music gives concerts.
The game competes with other examples of construction titles in the universe, such as Microsoft’s Minecraft or Roblox, in order to pursue a vision for the metaverse, a virtual environment that would be the platform used to interact with the Internet and the Internet. other peoples, surpassing the web. browsers and mobile applications.
“Over the next few decades, the metaverse has the potential to become a multibillion-dollar part of the global economy,” Epic’s CEO said at a conference in Seoul. “The next three years will be critical for all companies that aspire to reach the metaverse, such as Epic, Roblox, Microsoft or Facebook,” he explained. “It’s a kind of race to reach the billions of users, where the one who reaches the first billion users will be the presumed leader in defining the criteria.” For Sweeney, the legal and rhetorical battle with giants like Apple or Alphabet’s Google in app stores and payments has, in part, fueled the company’s aspirations for the metaverse and a desire to ensure there is a right image for these. . this universe. “Metaverse is a term like the internet. No company can own it,” the Epic chief warned.
Epic’s strategy for the metaverse has two components: the first is to expand Fortnite from a game with 60 million monthly active players to an experience that could reach 1 billion players in the future, Epic’s CEO explained. In addition to this strategy, the company wants to capitalize on content creation tools such as the Unreal Engine for 3D graphics, “enabling all companies in the industry to have a real-time presence.” On this front, Epic faces stiff competition from Nvidia, whose CEO has an equally optimistic stance toward the metaverse.
Although Epic doesn’t create the latest metaverse, Sweeney wants software tools to make building blocks available, using carmakers as an example: they can use Unreal to visualize their design products and processes. manufacturing to later produce digital advertising. Fortnite added a Ferrari to the game in July that players can drive.
The company is working to “create a range of digital assets that can be used by real-time movie and television and gaming, from high-end consoles to entry-level smartphones,” Sweeney explained. And while it doesn’t believe that specialized hardware like augmented reality or VR glasses is needed to access the metaverse, Epic is collaborating with the designers and manufacturers of such devices, he said.
Epic intends to take a similar approach to another great growth opportunity for game developers: China. The company this month has given up its long-standing efforts to get Fortnite approvals in the country, but indicates that it will continue to offer its tools and software to other creators who want to take advantage of them.