Facebook will change and become more like TikTok

Facebook will change and become more like TikTok

According to online portal The Verge, Meta will change Facebook’s algorithm to prioritize content of interest based on popularity and topic, replacing content posted on other users’ “friends” lists. But the news doesn’t stop there: Part of the company’s strategic plan also involves unifying the social network and its current messaging app, Messenger.

The purpose of these changes is to provide TikTok-like functionality and face it that way. The information comes after internal communications obtained by the aforementioned media outlet, in which Tom Allison, who oversees Facebook, detailed the strategic line the company has set. In an interview with the publication, Alison also admitted that the company has considered TikTok’s strategies for implementing changes in the company and replicating competitors’ experiences, such as the “for you” hashtag.

According to The Verge, these plans may be related to the number of two social networks. Sensor Tower estimates suggest that last year TikTok had 20% more downloads than Facebook and 21% more downloads than Instagram. For these changes, Meta plans to focus on four long-term strategic pillars: finding, enjoying and creating interesting content, strengthening business relationships, creating different types of communities, and capitalizing on economic opportunities.

What will change?

According to the aforementioned document, Facebook will follow a new concept: a discovery engine. With a mission to deliver increasingly personalized content, the feed will make recommendations based on topic and popularity, de-weighting posts shared by other users of the social network that are part of a “friends” list.

Without giving up on the nature of connecting people, the social network’s plan is to invest more in “discovery mechanisms that help people discover and enjoy interesting content, whether it’s made by the people they’re connected to”.

After separating the messaging service from the main platform in 2014, Facebook now wants to “create a community messaging experience” by integrating Messenger’s inbox. “It’s important that we more seamlessly integrate the messaging experience,” the statement read.

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