The brands included in this year’s report cover a wide range of fast-growing industries, including celebrity-led cannabis brands (houseplants and monograms), women’s health (Tia and Kindbody), blockchain (mythical games, board app yacht clubs and moonshine). Climate technology (watershed, arcadia and pachama). More than 50% of the breakthrough brands by 2022 are founders or C-suit members who are women or people of color.
Three emerging issues from this year’s Breakthrough Brands Report are:
- The next generation of the Internet: As the Web 3 age approaches, blockchain-based companies are moving in new directions, such as NFTs and decentralized autonomous organizations. Brands like Polygon, Chainalysis and MoonPay are creating on-ramps for more users on Web3.
- Carbon measure fuel accountability: Conversations surrounding climate change are becoming more focused on measurable measures for decarbonization and will reach net-zero by 2050. Brands including Watershed, Planet Labs, and Docnomi are developing software-based tools to help companies do their carbon accounting.
- Restructuring the healthcare industry: Boutique Health brands such as Folx Health, Thirty Madison, and Kindbody are redesigning for a diverse population experience that offers less service while driving accessibility and cost reduction.
Daniel BeansThe CEO, Interbrand New York, says: “After many years of uncertainty by business, we see real hope in many emerging brands emerging in various sectors. We expect these brands to continue their impressive growth and become a major disruptor in the US market.”
Nairi Zargarian, strategy director at Interbrand New York, said: “It’s all about system change – whether it’s decentralizing the Internet, demistifying healthcare or decarbonizing the planet, these brands are laying the groundwork for decades to come.”
Interbrand has increased the number of its “human truth” metrics this year to include diversity, equity, and inclusion (DE&I), accessibility, and sustainability. To conduct its analysis, Interbrand has partnered with Infazi Atlas, Vox Media and Circus.
The full report can be downloaded here: https://interbrand.com/new-york/breakthrough-brands/
Interbrand Breakthrough Brand 2022:
100 thieves – Sports hype brand
Arcadia – API-based power measurement
Axis Infinity – Earn gaming from the game
Boom supersonic – Bring back the supersonic flight
Bored App Yacht Club – Blockbuster NFT community
Channelisis – Blockchain consent
Brave food – Plant based chicken
Doconomy – Financially stimulated decarbonization
Just eat – Highly trusted vegetarian eggs
Figment – Blockchain infrastructure and services
Fox Health – Healthcare for LGBTQIA +
House plant – Medieval cannabis lifestyle products
Junshine – Tough kambucha
Merciful – End-to-end fertility care
Masterworks – Industrial investment platform
Monogram – J-Z’s cannabis brand
Moonpe – Payment infrastructure for crypto
Mythical games – Blockchain-based gaming studio
Moisture health – Streamline healthcare activities
The open sea – NFT Marketplace
Pachama – Forest-centered carbon accounting
Park – Social impact sports brand
Planet Labs – Satellite imaging to track climate change
Polygon – Etherium scaling infrastructure
Thirty Madison – Brand House focuses on sustainability
Tia – Holistic and digital-first women’s healthcare
Very good to go – Creating a circular food economy
Reservoir – Holistic carbon measurement for business
What not – Livestream auction
Youthforia – TikTok Clean Beauty allowed
Contact for more information:
Emma Walcom, [email protected]+44 (0) 7531474626
[email protected]
Photo – https://mma.prnewswire.com/media/1842261/Seth_Rogan.jpg
Photo – https://mma.prnewswire.com/media/1842260/Interbrand_Breakthrough_Brands.jpg
Source Interbrand Group
.