Singapore, June 17, 2022 (Globe Newswire) – Smart Token Labs, a Web 3 open source software development company, today announced the launch of its new product, Brand Connector. The first type of solution enables any website to recognize and interact with any NFT collection, derivative or currency. With Brand Connector, Web2 brands can customize content, rewards and offers by integrating NFTs into their websites or loyalty programs.
Major brands such as Walmart, MasterCard, Disney, Nike, Adidas, and Louis Vuitton have invested heavily in Web3. Analysts at Goldman Sachs expect global investment in Web3 and Metavers technology to exceed $ 100 billion and open up the digital economy to $ 8 trillion. Despite the dynamics, using Web3 has proven difficult for many brands. Smart Token Labs estimates that the simple, fast, and easy-to-use model of brand connector will accelerate the partnership between brand and NFT.
Victor Zhang, co-founder and CEO of Smart Token Labs, said, “Brand Connector helps innovative brands who want to explore NFT integration or activation. “Brand Connector is an activation bridge for the Web3 brand and NFT collection, enabling websites to respond to visitors based on tokens stored in their digital wallet. The brand connector can be integrated into any website, linked to any loyalty or rewards program, and interact with any tokens, collections or derivatives. ”
Powered by Tokenscript, Brand Connector is an open and accessible Web3 solution for Web2 brands to partner and innovate around NFT collections. The fancy product allows brands to bring Web3 capabilities to Web2 through a high-value, accessible experience for token holders. Engaged as a Node Package Network (NPN) package, the brand connector is able to connect to any website without the need for custom build or dApp from the brand or collection.
“Working with La Prairie and Smart Token Labs for my NFT campaign, Space Beyond, I first felt the impact of a product like Brand Connector,” said Carla Chan, a world-renowned artist. “The Space Beyond launch was built with a brand connector on the Ethereum blockchain. Smart Token Labs has been an invaluable asset to the NFT launch, supporting us with world-class knowledge to deliver our artwork to customers from around the world. “
To learn more about Smart Token Labs and explore brand connectors, visit: https://brandconnector.tokenscript.org.
Follow Smart Token Labs on Twitter or Github and join the conversation on Telegram and Discord.
About Smart Token Labs
Smart Token Labs is setting a new standard for a tokenized future. Since 2017, it has been building two major bridges for the future: AlphaWallet, a super user agent for smart tokens, and the smart token interface for tokenscript, token composibility. TokenScript is a token-centric framework for creating composable smart tokens for use across NFT, PlayFi, Defy, Metaverse, and across the entire Web3 spectrum.