LinkedIn’s new mobile redesign, called “Blue Steel” internally, aims to make it easier to find out information about people and make connections while on mobile.
The new update to the flagship LinkedIn application is the latest in a handful of updates and app launches as LinkedIn begins to fragment its services and create separate apps for separate services. There are now six different LinkedIn apps.
The flagship LinkedIn app has an updated look, but with the redesign also comes a better way of viewing someone’s profile. Now, when you want to know more about someone, the mobile LinkedIn profile shows you information that would be pertinent to an introduction—for instance, if you share an alma mater or work history in common. It also makes it easy to edit your profile, something that was hard to do previously on mobile.
Additional information on the new mobile LinkedIn profile includes deeper analytics including who’s viewed your profile from where, and a section that details what you have in common. Like the desktop version, the revamped app will show you other profiles viewed by visitors to your own profile. It also makes it easy for people to see what you’ve posted on LinkedIn’s publishing platform.
Because there are so many apps for LinkedIn—including LinkedIn Connected, the app the company debuted earlier this month—the company made it easy to bounce back and forth. So if you’re using Connected and notice that someone got a new job, you can flip over to view their full profile in the LinkedIn flagship app.
LinkedIn is following the lead of other social apps like Facebook and Foursquare—all these companies are breaking up their services into multiple apps, in the hopes of appealing to a broader mobile-driven audience.
Lead image by Reyner Media on Flickr