The latest generation of portable computers from apple Equipped with a processor M2 Potential for significant damage to market share Microsoft and yours Windows. These are the conclusions indicated by Gartner.
Its new report says the latest generation of Apple computers could effectively tip the scales in favor of the Cupertino giant. That said, Microsoft’s dominant market share could be at risk going forward.
The huge potential of the new Apple M2 processor
The first-generation processors designed and manufactured by Apple will launch in 2022. At the same time, we see its potential in real life, and several of the brand’s products use this “engine”. However, we learned about a small revolution within Apple last week when the second-generation processors were officially announced.
They are more powerful, capable of handling more information and (even) more demanding graphics. The best of all? They are more efficient, which means they will save more battery, which equates to longer battery life. Needless to say, more autonomy and processing power are always desirable aspects of a computer.
At issue is a report from Gartner’s Mikako Kitagawa, which was cited in a CNBC publication. The report states that Apple will continue to increase its market share in the computer space thanks to the new Apple M2.
On the other hand, looking at the 2021 data, Apple’s market share was 7.9% last year, while Microsoft’s Windows computer’s market share was 81.8%. However, the Cupertino giant is in an exponential growth phase, a trend that will continue for years to come.
The same source suggests that by 2026, Apple’s market share will reach 10.7%, while Microsoft’s share of the market will drop to 80.5%. Once again, Tim Cook’s growth will be largely based on the brand’s own developed processors as the main driver of innovation.
Microsoft’s response will mostly concern its Surface
It is important to note that we are currently in forecast territory, even though it is informed and published by one of the most respected market analysts. Regardless, the entity underscores the power of Cupertino’s technology push, and Microsoft is gradually improving its Surface.
On the other hand, sales of the already niche Mac computer grew 23% in fiscal 2021, raising more than $35 billion, according to hard data. For Gartner, solid growth will continue in the coming months.
So as long as Apple continues to create reliable, unrivaled work machines, it has a definite future. At the same time, we’re also seeing more brands, companies, and work and productivity software focus heavily on computers in Cupertino, such as Adobe.
The two companies will continue to separate on several fronts, of which the operating system is the most notorious. However, the appeal of macOS, combined with the expertise and capabilities of the processors developed by Tim Cook, is starting to become difficult for the public to ignore. Even so, their machines are still (increasingly) expensive.
Finally, if Microsoft continues to lose market share, it will also lose its ability to control the price of its Windows operating system, according to market analysts. Something that affects a company, especially in terms of business.
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