Gartner’s recent study “2022 CEO Survey – The outlook for the year has changed “ has revealed significant changes in the mindset of CEO and senior executives in terms of people, purpose, prices and productivity in 2022, particularly on issues such as sustainabilityissues related to u labor force and u inflation.
“2022 is the year when CEO prospects really change“Says Mark Raskino, vice president of research at Gartner.The pandemic has brought to the fore a number of profound social trends, such as the desire to change the way we work and the fragility of long-distance global value chains. More recently, the Russian invasion of Ukraine has amplified the macroeconomic factors that CEOs have to deal with, such as inflation. “At the same time, however, the CEO’s ambition in digital companies continues to increase, with no reduction from the pandemic and related crises.“.
According to study data, Artificial Intelligence (AI) is reported by CEOs as the most impactful emerging technology for the third year in a row. In contrast, the metaverse is not relevant for most CEOs, with 63% considering that reality is not applicable or very unlikely to be a key technology for their business.
“The remaining list of impact technology reminds us that the “new” is in the eye of the beholder. Neither digitalization nor e-commerce, in second and fourth place respectively, are very new on a relative basis. However, these are technologies that many business leaders have always seen as new and disruptive in their situation.“, added the researcher.
In addition, for the first time in the survey’s history, CEOs put environmental sustainability at the top ten strategic priorities of the business, reaching eighth place – a significant jump from 14th place in 2019 to 20th place. in 2015.
“As business leaders feel pressure from key stakeholders to do more on environmental sustainability, they treat the necessary changes as opportunities to drive business efficiency and revenue growth.“, said the researcher.
74% of CEOs agree that increasing environmental, social and governance (ESG) efforts will attract investors to their companies. Eighty percent of CEOs intend to invest in new or improved products this year and beyond, environmental sustainability has been called the third largest driver, lagging behind in functional performance and overall quality. Sustainability also appears to be a competitive differentiator for CEOs in 2022 and 2023, on an equal footing with brand trust among respondents.
62% of executives consider general price inflation a persistent or long-term problem. Their main response to inflation is to raise prices (51% of respondents), rather than to respond with productivity and efficiency (22% of respondents). In fact, productivity and efficiency are still in the top ten business priorities for CEOs this year.
“Clearly, there is some speculation surrounding the impact of inflationsaid Mark Raskino.
“When asked about the top two sources of competitive differentiation, only 3% of CEOs said the price. Gartner expects this to change very quickly as inflation rises“.