The term “Metaverse”, although still unknown to the general public, is expected to gain more and more notoriety in the years to come. A survey of Bloomberg Intelligence estimates that this market could reach $ 800 billion (about R $ 4.1 trillion) by the beginning of 2024.
In football, this artificial intelligence has come to change the way we view matches. At the end of the Italian Championship, the duel between Milan and Fiorentina, on May 1, was the first match to be broadcast in a virtual space. Fans from Africa and the Middle East have watched the game from the “Series A Room in Nemesis metaverse.”
The initiative for the transmission in the metaverse was by Tim, one of the sponsors of Italiano, and was done in partnership with the blockchain technology company ConsenSys. The video game platform The Nemesis was responsible for creating the virtual world that brought fans together around the game. In a network definition, the metaverse is a concept of a 3D online universe that brings together virtual environments. This is an ever-evolving Internet interaction. Your users can perform different activities in this environment.
For Bernardo Pontes, Alob Sports partner and sports marketing specialist, the episode in the Italian Championship, where people were able to watch a match via metaverse, is just the tip of the iceberg, where several models will be tested and implemented in the coming months and years. “With the advancement of technology, the sports market has undergone a moment of transformation, especially in the transmission pillar. In the near future, we will have many ways and means to connect. with the sports fan ”.
This new way of following the games is an attempt by the Italian league to reach a younger audience that is prone to diversify the way they consume the sport. During the game, fans interacted with technology resources and faced a completely non-standard experience. “Without a doubt, this path of ‘gamification’ of traditional sport is endless. To captivate the young audience and involve them in the transmission, it will certainly be necessary to make a format closer to what they are used to playing.” , highlights Guilherme Figueiredo, CEO of NSports.
Since Facebook changed its name to Meta in October 2021, the term has become popular and has gained the status of a technological revolution. According to experts, another factor that stimulated the development of the metaverse was the covid-19 pandemic, with people increasingly accustomed to living in the digital space. “The pandemic has only accelerated this trend of inserting individuals into the digital environment. The metaverse is a very promising topic and should consolidate this concept of merging the real and virtual world, already present in the gaming environment, but which has gained even more momentum. now with the context of Facebook “, explains Figueiredo.
Bruno Maia, sports innovation executive and CEO of Feel The Match, a company that produces sports content for streaming, understands that Metaverso is one of many experiments with new languages, which specialized companies have tried to develop applications and test in several spaces. human experience. “Football is another one of them, but it’s not an end in itself. That means we should see more events like this in Serie A in Italy, but we are far from saying that this is a definite format for where the football is heading. ” “, complete.