The emerging third generation of the Internet, also known as Web 3.0, is where marketers connect with customers in some traditional way.
This is the foundation behind Holder, a marketing and customer-relationship management platform that Indianapolis-based Venture Studio launched on Thursday as the latest portfolio company associated with High Alpha.
High Alpha has launched more than two dozen business-to-business software-in-service companies since 2015, but Holder High Alpha represents the first web 3.0-centric launch.
Holder’s co-founder and CEO is Drew Bichler, who previously led the High Alpha marketing effort.
Bechler said Holder’s goal is to address the disruptions in the world of Web 3.0 online marketing.
Web 3.0 is still emerging and its definition is changing. But in general, Web 3.0 uses blockchain technology প্রযুক্ত technology that enables things like cryptocurrency and non-fungible tokens or NFT.
Traditional marketing and customer-relationship management platforms are not suitable for use in Web 3.0 because users are largely anonymous, Bichler says, which is why he sees great potential for the holder.
“The opportunities here are so wide,” Bichler said. “If [Web 3.0] With only a fraction of its potential surviving, I think there’s a lot of business to be done here. ”
According to A report published this week By 2030, revenues from the NFT could reach $ 130 billion, according to the U.S. Government Accountability Office. (The report also mentions potential privacy, investment risks, and technology fraud concerns.)
Cryptocurrency and NFT activity reached fever pitch last year, but the market has plummeted since then. As an example: Bitcoin, which touched an all-time high of $ 68,790 in November, is trading at $ 20,833 on Thursday afternoon.
Bichler said market volatility does not diminish the holder’s confidence in his potential. “We’re out to build a company for the long term. Short-term market volatility – obviously not always fun. “
Existing marketing and customer relationship management platforms are built around e-mail addresses. But as blockchain technology becomes more prevalent, Bichler said consumers will use digital wallets to shop and interact online.
A digital wallet is a place to store assets such as cryptocurrencies and nonfangible tokens or NFTs. Third parties can see that an asset is associated with a particular digital wallet, and they can view activity related to that wallet, but they do not know the identity of the wallet-holder.
So holders will help marketers access data from the digital wallet to the owners of that wallet, even if the marketers don’t know who those people are.
“It’s a completely different way of thinking about marketing,” Beechler said.
Holder is releasing a beta version of its product to a select number of launch partners with the goal of releasing a universal version of the platform by the end of the year.
Launch partners include a number of NFT projects and decentralized autonomous organizations – run by members of their communities rather than central authorities. The launch partners include Odyssey, Cruise House, The Tick 3 and Pixelbist.
Bichler said the holder still has no paying customers, but the goal is for the partners to become paying customers by the end of the year.
Bichler is currently Holder’s only employee, but the company is hiring and expects to have eight to 10 employees by the end of the year.