Microsoft founder Bill Gates said on Wednesday (15), at an event hosted by the Tech Crunch website, that NFTs are “100% based on the ‘stupidest’ theory,” he said. ‘and something overrated, which is not worth the price paid. . However, there are people who, like me, do not agree with this view on this market, which, despite the skepticism of some, continues to grow.
However, as an NFT enthusiast, so much so that I have launched my own collection, I believe that this market remains relevant for reasons that go beyond financial. When you buy an NFT, such as the Bored Ape Yatch Club, you not only buy art and / or share currency crypto profits, but you also buy a VIP pass to events, networking, and the like. . It is exclusivity and access that end up being worth more, in this case, than the product itself.
Despite statements by Bill Gates and the drop in sales volume seen in recent weeks, which has led some investors and some in the media to believe that the non-fungible token industry was just a passing fad, the NFT sales continue to grow, according to The DuneAnalytics panel, with the top five collections in this segment reaching more than $ 1 billion in primary and secondary sales.
Sales of non-fungible tokens on the Ethereum network, for example, have increased by almost 63% in the last 15 days. more than 80% in some cases, collections such as Bored Ape Yacht Club, Mutant Ape Yacht Club, Azuki, CloneX, Doodles and Moonbirds are still growing. It is necessary to understand that while some NFT collections and niche markets are declining, others are more appreciated than ever, similar to what is happening in the stock market, where some lose value and others appreciate.
NFTs are the ultimate tool for community building and monetization in the metaverse. One way to use NFT to create community in the metaverse is to give an NFT to the most loyal followers of your social network. On the other hand, those with this NFT can participate in a closed group or participate in exclusive events. “
Celebrities like Snoop Dogg, Justin Bieber, Paris Hilton, Jimmy Fallon and many others are already in the metaverse and are using their social media and media exposure, on TV shows and in the press in general, to promote their collections or show the acquired NFTs. they feed more and more hype for this new technology and way of content distribution. “Celebrities have already seen that, rather than creating an avatar in the metaverse, which costs a lot of money and is difficult to monetize, NFTs are easy to monetize and work to build community and network in the metaverse.
* Tulio Borgias is a digital influencer, presenter and content creator. Residing in the Azores, an autonomous region of Portugal, he has accumulated his career as a content creator. Nominated for the MTV MIAW Awards and My Nick Awards, as a digital revelation, she is also responsible for the Borgias Youtube Channel and the Creators Podcast.
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