There is a lot of talk about Metaverse on social media and social media platforms these days. The trend is for every activity to become fun through this technology, which should amplify the digital experience, reflecting the real world in the virtual environment. The topic has sparked debates on the web over the past two years, reaching 2300% more mentions since October 2021, when Facebook introduced itself to the market as Meta. However, there are still many doubts about what this combination of realities may represent.
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The numbers were recorded by Comscore, which listed the highlights regarding the new virtual world in Latin America. The company’s report indicates that between March 2020 and March 2022, Mexico led the number of Metaverse mentions (27%) in the region. They were followed by Brazil (22%), Argentina (19%), Colombia (11%), Chile (11%) and Peru (5%).
Topics most involved in Metaverse
Analyzing more than 350 different topics related to Metaverse, the company also listed the topics that generated more than 92% of posts on the topic on social media in these two years:
- more than 39% refer to Facebook / Meta;
- 17% is about using virtual reality;
- 15% are related to companies and enterprises;
- and 11% to NFTs (Non-Fungible Tokens).
As for the tone of comments on the technology, 39% are still negative.
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“Thanks to augmented reality and virtual reality technology, Metaverse is a place where you can enhance your online experience, from shopping to friendships, or even in the form of transactions with digital assets. and NFT, which is why conversations on the subject revolve around many variables that contemplate and make possible their existence.However, due to doubts and uncertainties that incite consumers, only 24% of comments on the networks in relation to Metaverse they are positive, “says Ingrid Veronesi, Senior Director of Comscore for Brazil.
Industry participation in Metaverse conversations
The survey also shows which sectors are most engaged with technology in the region and found that Fashion appears in the first place. The large volume of mentions in the category is due to the fact that, in March 2022, the first edition of Metaverso made Fashion Week, with shows planned with the help of the virtual reality platform Decentraland. During this period, Comscore recorded 1,134 mentions of Metaverso on the networks, mainly related to the brands participating in the event.
Other sectors that have also engaged in Metaverse on digital platforms were:
- is real estate.
Metaverse in practice
Despite taking the networks only recently, some companies are already betting on Metaverse as a business strategy. In 2014, Facebook acquired the virtual reality eyewear company Oculus. Since then, it has implemented several initiatives aimed at creating a virtual world, and in 2021 changed its name to Meta.
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At Google, the company’s short-term focus seems to be tied to augmented reality, as the company has yet to find a satisfactory way out of the matter – especially after its last major failure in this field with glasses. of cardboard and the Daydream View. platform. VR.
Metaverse and interaction with consumers
Epic Games has Fortnite, Minecraft and Roblox as some of the most popular games in recent years that allow you to build virtual worlds. In 2021, the company announced that it will raise funds to develop the metaverse narrative in its titles. Microsoft, for its part, has the HoloLens 2 glasses as one of its core elements. Also, in 2021, the company debuted Microsoft Mesh, a mixed reality software that enables virtual connection.
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“Metaverse will certainly dominate new interactions between brands and consumers. While raising many questions about the future of social and human relationships, this innovation implies an expansion of the connection between people, represented by their avatars, through This growing fusion of real and virtual needs to completely transform our consumption habits, ”concludes Ingrid.
More details on the survey can be accessed here.
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