Possibility of metavers |  SEGS

Possibility of metavers | SEGS

A lot has been said about the interaction between people in cyberspace, the expansion of information and all sorts of “things”, a new dimension called metavers. However, understanding the potential of this new tool is still daunting, similarly, when the possibility of online shopping was created 25 years ago, and there were very few bets for its success and widespread application. Metaverse is still in its “infancy” and will gain more continuity and maturity every day and its technical resources will be explored around the world in various fields of business.

A recent study by Australian researchers showed that virtual reality (VR) glasses show the ability to collect about 2 million pieces of information about body movements (eye movements, heartbeat and more) in just 20 minutes. These devices are one of the main means of accessing metaverse models.

Metavers applications combine a series of innovations in the technology universe that were recently introduced into this concept. I’m talking about the use of virtual reality, mixed reality, and game symbolism that has evolved over time. Now, what is missing from this model in both B2B and B2C cases is monetization. How is it effectively monetized? One of the first models used NFT (non-fungible token or non-fungible token), but it is a model that has limitations in the market.

I see a lot of potential for success in Metaverse targeting companies due to the advisory sales and brand management options presented, which leads to an indirect monetization model (CAPEX x OPEX). In the case of B2C (end consumer), there is an opportunity to develop very specific, very specific campaigns.

From there, the possibility of NFT or any other type of currency, cryptocurrency, monetization of the model can be effectively reached. At the moment, this is something very expensive, and this is the big question that remains: how to reduce costs in the long run? The scale and intensive use of artificial intelligence may be the answer.

We are still far from what we need in terms of infrastructure. Whether by offering power or ubiquitous penetration of the network. This was a big topic during the Mobile World Congress in Barcelona and it will also be discussed during this year’s Futurecom. Of course, a much denser and more robust network structure will be needed, which can provide great ability to handle components and interact with low latency and consistent speed to create insights.

In this situation, 5G introduces edge computing, optical connectivity and several new technologies that allow a huge amount of people working within the same platform to create virtual interactivity effects. In 2021, we saw in the pilot at Metavarso Futurecom that this is a more complex specific demand, when the perception of interactivity and immersion in the parallel world is greatly expanded.

Metaverse is basically what, where standard situations are included, but interactive with some programmed areas, and whose parallel processing is another limiting factor. Multi-Cloud Edge Computing (MEC) architecture plays a key role in creating reliable and widely immersed metavers. It is a fact that it also goes through the point of monetization, due to the high cost of production and the provision of solutions. Thus, apart from the heavy cost of infrastructure, the cost of programming itself cannot be underestimated, which has some monetization models, which have already been practiced year after year by games, whether with virtual or real gadgets.

To enter the world of metavers, some steps and precautions have to be taken. The first is planning: you need to plan effectively what you want to do. It goes without saying that you do not need to understand the market you are going to talk to. It is important to segment the personality and how to monetize for each profile. And then the investment can be big or small.

Planning is undoubtedly the first step. The second consists of an evaluation of the available structures, zoning and purposeful activities in terms of location or metaverse. The availability of infrastructure needs to be verified, in terms of dedicated / shared resources, access points and network stability. It is also necessary to observe the type of feedback given to its customers and there again, the question of the desired degree of interactivity arises. This interactivity is crucial in identifying how important it is to use the Metaverse tool to embed the platform.

Another relevant issue that should be carefully considered is the death penalty. Identifying the features of the required and available infrastructure, planning what impact Metaverse will have on demand and usage is essential, as it can cause the platform to crash and damage the user experience. Like everything in IT and telecom, networks are increasingly flexible, but there must be specific parameters to provide a good quality service (QoS) and user experience (QoE).

I strongly believe in the possibility of metavars due to the possibility of immersion for the user. Compared to broadcast TV, when you are only an external observer of the action, in the metavers you become part of that action, modifying it among possible options, and interacting in a peer-to-peer or peer-to-peer relationship. Multipier

But all these dynamics required for metavers need to be widely debated in various aspects, in terms of supply, as well as the actual demand of the market, so that we can move forward and evolve in this way, which brings strong and effective impact. For technologies like nanotechnology, Internet of Things (IoT), blockchain, 5G and 6G, big data and many more. It is important to keep in mind that 6G will enable the so-called sensitive Internet, which will open up a wide range of new experience services for consumers and corporate customers.

Hermano Pinto is the Director of Technology and Infrastructure Portfolio at Informa Markets, which is responsible for Futurecom. The 2022 edition will be held in person, October 18-20, at the Sওo Paulo Expo.

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