After some occasional investment in innovation, Ânima Educação decided to structure a venture capital fund. BRL 150 million will be invested in startups over the next 10 years. Ânima’s CVC will enter investment rounds from start-up companies, although controls could range from R $ 1 million to R $ 5 million – which would allow for eventual participation in Series A.
“The challenge for startups today is essentially to have money, management, customers and a differentiated core. The problem is that, many times, we find companies concerned with solving obsolete problems, which will become obsolete because the market has changed,” he says. Daniel Castanho, founding partner and chairman of the Soul Council. “We are looking for those who are concerned about understanding the future.”
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About 30% of the funds will be allocated to the foundation of a venture builder, to help entrepreneurs with some experience to make their ideas, with Soul as a partner. The company itself has some theses to be tested, which now have another laboratory for this purpose.
Reynaldo Gama, CEO of HSM: “It’s very‘ ed ’and little‘ tech ’” – Photo: Disclosure
“When we look at edtechs, it’s very, very low-tech. There’s a lot of focus on formats and content in education and almost no new technology,” said Reynaldo Gama, CEO of HSM and SingularityU Brazil. in charge. “What we want is precisely to find innovation in a transversal way. We are talking about fintech, artificial intelligence, metaverse, everything related to the education of the future.”
Two years ago, the company had already founded an innovation center, Learning Village, which currently has 35 accelerated startups, in addition to funding and other industry companies involved in the ecosystem. Meanwhile, Ânima has also invested in MedRoom, which applies virtual reality to medical education, and in the Gamma Academy, which trains professionals in the fields of programming, design, marketing and sales.
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An investment committee made up of Castanho and co-founders Marcelo Bueno and Maurício Escobar will also deliberate on the investments. The fund also aims to be an opportunity for the group’s employees in venture capital, giving them the opportunity to invest as an individual shareholder. The company estimates that 20% of the funds raised come from this investor profile.
As for the financial return, the company expects something close to the average CVC, multiplying by something between 3.5x and 5x the invested capital. But the main gain is strategic, according to the executive. In a time of low liquidity, the company has seen good opportunities to grow in stocks and seek, away from home, the missing solutions in different areas.
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“Time could not be more right to invest. After a downturn during the pandemic, we have seen something rampant, absurd assessments and now this euphoria has slowed down. There are great opportunities for a mature company like Soul, which knows its market, “says Gama.