Web3 – covering digital thought covering blockchain, NFT, crypto and metavers – is becoming a major focus on major music companies.
So much so, that Universal Music Group (UMG) has hired an executive accused of taking its Web 3.0 business forward.
That person is Richard Cusick, who joined the music company as Chief Product Officer, Global E-Commerce.
According to UMG, Cusick will create a product team dedicated to translating UMG’s business objectives into “innovative products and experiences across e-commerce, Web3.0, and direct artist and fan-centric enterprises.”
Cusick – a well-known innovator in two patent applications for mobile video and integrated TV advertising space – will serve as an important liaison and partner between UMG’s executive management team and engineering firm.
Cusick will be based in Santa Monica and will report to Rachel Parham, president of global e-commerce and business development.
UMG says it has been at the crossroads of media and technology for over 20 years.
Cusick’s experience in the music industry began with the Gemster-TV Guide (now Experi), where he led the way in business development and digital media.
He later joined Yahoo! Manages its entertainment and lifestyle features, including Yahoo! Music.
He led the acquisition of six companies that became Gracenote, a data provider in the entertainment industry.
Until recently, he was an advisor to Audible Magic, a content-ID solution for social platforms like SoundCloud, Dailymotion and Facebook.
UMG says Cusick also has a “track record of innovation”, and has managed large product companies, including serving as Gracenote’s chief product officer.
Cusick has also helped Amazon, Apple, Google and other companies scale their music and video services worldwide using Gracenote’s advanced search and discovery solutions.
In Nielsen, Richard’s product team has relaunched the company’s local TV measurement product Grabix.
“To help our artists maximize their creative and commercial potential, UMG continues to expand our mission beyond the general boundaries of a traditional music business, especially the products, services and experiences we can provide.”
Rachel Perham, UMG
Announcing the announcement, Parham said: “To help our artists maximize their creative and commercial potential, UMG continues to expand our mission beyond the traditional boundaries of a traditional music business, especially with the products, services and experiences we are capable of. To supply.
“With Richard joining us in the newly created role of Chief Product Officer, we will accelerate our efforts to bring fans closer to their favorite artists and music through expanded products and an ‘always on’ experience.”
“Music has the unique ability to transcend borders, cultures and languages to create a highly engaged global fan community.”
Cusic says: “Music has the unique ability to transcend boundaries, cultures and languages to build a worldwide fan community.
“UMG is already a leader in creating exciting products and experiences for their artists to engage with their fans around the world and I look forward to working with Rachel and the senior management team to help build and enhance that track record of excellence.”Global music business